Hooked & Indistractable by Nir Eyal 2 Books Collection Set - Non Fiction - Hardback/Paperback

{"id":7703352967347,"title":"Hooked \u0026 Indistractable by Nir Eyal 2 Books Collection Set - Non Fiction - Hardback\/Paperback","handle":"hooked-indistractable-by-nir-eyal-2-books-collection-set-non-fiction-hardback","description":"\u003cp\u003e\u003cstrong\u003eTitles in this set:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e1. Hooked: How to Build Habit-Forming Products\u003cbr\u003e2. Indistractable: How to Control Your Attention and Choose Your Life (Paperback)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHooked: How to Build Habit-Forming Products\u003c\/strong\u003e\u003cbr\u003eNir Eyal reveals how successful companies create products people can't put down - and how you can too\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive \"hook cycles,\" these products bring people back again and again without depending on costly advertising or aggressive messaging.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eEyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIndistractable: How to Control Your Attention and Choose Your Life (Paperback)\u003c\/strong\u003e\u003cbr\u003eWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhy does it feel like we're distracting our lives away?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"goodreadr\" data-isbn=\"978-0241184837\"\u003e\u003c\/div\u003e","published_at":"2024-03-28T12:23:22+00:00","created_at":"2024-03-28T12:19:25+00:00","vendor":"Penguin","type":"Non-Fiction","tags":["Boxing Day","Non-Fiction"],"price":1299,"price_min":1299,"price_max":1299,"available":false,"price_varies":false,"compare_at_price":2298,"compare_at_price_min":2298,"compare_at_price_max":2298,"compare_at_price_varies":false,"variants":[{"id":43226599620787,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"B2D5846-B2D5947","requires_shipping":true,"taxable":false,"featured_image":null,"available":false,"name":"Hooked \u0026 Indistractable by Nir Eyal 2 Books Collection Set - Non Fiction - Hardback\/Paperback","public_title":null,"options":["Default Title"],"price":1299,"weight":800,"compare_at_price":2298,"inventory_management":"shopify","barcode":"9780420111326","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.books2door.com\/cdn\/shop\/files\/61JsDV-myvL._SL1000.jpg?v=1711628674","\/\/www.books2door.com\/cdn\/shop\/files\/inside_440b65b0-ac47-48df-9792-1e5035409090.jpg?v=1711628671"],"featured_image":"\/\/www.books2door.com\/cdn\/shop\/files\/61JsDV-myvL._SL1000.jpg?v=1711628674","options":["Title"],"media":[{"alt":"Hooked \u0026 Indistractable by Nir Eyal 2 Books Collection Set - Non Fiction - Hardback Non-Fiction Penguin","id":27013415600307,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.books2door.com\/cdn\/shop\/files\/61JsDV-myvL._SL1000.jpg?v=1711628674"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.books2door.com\/cdn\/shop\/files\/61JsDV-myvL._SL1000.jpg?v=1711628674","width":1000},{"alt":"Hooked \u0026 Indistractable by Nir Eyal 2 Books Collection Set - Non Fiction - Hardback Non-Fiction Penguin","id":27013380702387,"position":2,"preview_image":{"aspect_ratio":1.0,"height":3000,"width":3000,"src":"\/\/www.books2door.com\/cdn\/shop\/files\/inside_440b65b0-ac47-48df-9792-1e5035409090.jpg?v=1711628671"},"aspect_ratio":1.0,"height":3000,"media_type":"image","src":"\/\/www.books2door.com\/cdn\/shop\/files\/inside_440b65b0-ac47-48df-9792-1e5035409090.jpg?v=1711628671","width":3000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eTitles in this set:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e1. Hooked: How to Build Habit-Forming Products\u003cbr\u003e2. Indistractable: How to Control Your Attention and Choose Your Life (Paperback)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHooked: How to Build Habit-Forming Products\u003c\/strong\u003e\u003cbr\u003eNir Eyal reveals how successful companies create products people can't put down - and how you can too\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive \"hook cycles,\" these products bring people back again and again without depending on costly advertising or aggressive messaging.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eEyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIndistractable: How to Control Your Attention and Choose Your Life (Paperback)\u003c\/strong\u003e\u003cbr\u003eWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhy does it feel like we're distracting our lives away?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"goodreadr\" data-isbn=\"978-0241184837\"\u003e\u003c\/div\u003e"}