The Voltage Effect by John A List

'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster. In The Voltage Effect, University of Chicago economist John A. List explains how to identify the ideas that will be successful when scaled, and how to avoid those that won't. Drawing on his own original research, as well as fascinating examples from the realms of business, government, education, and public health, he details the five signature elements that cause voltage drops, and unpacks the four proven techniques for increasing positive results - or voltage gains - and scaling great ideas to their fullest potential. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale. ________________ 'One of the best economics books I have ever read - and an instant classic in behavioral economics.' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling co-author of Nudge 'Thought-provoking and engaging. A must-read.' Daron Acemoglu, Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor.; 288 pages; Published: 03/02/2022

FREE DELIVERY FOR ORDERS OVER £40

We aim to process and dispatch our orders within 24 hours. The orders go into our warehouse to be picked, packed and consolidated into one parcel where appropriate. Please note orders are only processed Monday-Friday.

We sometimes split orders between multiple parcels. Items from our extended range section are dispatched separately.

If any items are missing from your delivery, please allow 2 working days for the rest of your order to arrive before contacting us at sales@books2door.com

All of our books are 100% brand new, unread and purchased directly from the publishers in bulk allowing us to pass the huge savings on to you!

UK DELIVERIES

Single Books and items under 750g

Standard Delivery: £1.99 (2-4 working days)

Orders Under £40

Standard Delivery: £3.99 (2-4 working days)
Express Delivery: £5.99 (1-2 working days)

Orders between £40 and £100

Standard Delivery: Free (2-4 working days)
Express Delivery: £3.99 (reduced rate, 1-2 working days)

Orders over £100

Express Delivery: Free  (1-2 working days)

These delivery times are the maximum delivery periods that a purchase can take to reach our customers. Delivery may be sooner than this. These times are an estimation, not a guarantee.

There are no deliveries on Saturdays, Sundays or Bank Holidays.