Hooked & Indistractable by Nir Eyal 2 Books Collection Set - Non Fiction - Hardback/Paperback

Titles in this set:

1. Hooked: How to Build Habit-Forming Products
2. Indistractable: How to Control Your Attention and Choose Your Life (Paperback)

Description:

Hooked: How to Build Habit-Forming Products
Nir Eyal reveals how successful companies create products people can't put down - and how you can too

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Indistractable: How to Control Your Attention and Choose Your Life (Paperback)
We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.

Why does it feel like we're distracting our lives away?

In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.

FREE DELIVERY FOR ORDERS OVER £40

We aim to process and dispatch our orders within 24 hours. The orders go into our warehouse to be picked, packed and consolidated into one parcel where appropriate. Please note orders are only processed Monday-Friday.

We sometimes split orders between multiple parcels. Items from our extended range section are dispatched separately.

If any items are missing from your delivery, please allow 2 working days for the rest of your order to arrive before contacting us at sales@books2door.com

All of our books are 100% brand new, unread and purchased directly from the publishers in bulk allowing us to pass the huge savings on to you!

UK DELIVERIES

Single Books and items under 750g

Standard Delivery: £1.99 (2-4 working days)

Orders Under £40

Standard Delivery: £3.99 (2-4 working days)
Express Delivery: £5.99 (1-2 working days)

Orders between £40 and £100

Standard Delivery: Free (2-4 working days)
Express Delivery: £3.99 (reduced rate, 1-2 working days)

Orders over £100

Express Delivery: Free  (1-2 working days)

These delivery times are the maximum delivery periods that a purchase can take to reach our customers. Delivery may be sooner than this. These times are an estimation, not a guarantee.

There are no deliveries on Saturdays, Sundays or Bank Holidays.