Don't fly blind. See how the power of experiments works for you.
When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.
That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage.
How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns.
Experimentation Works is your guidebook to a truly new way of thinking and innovating.
FREE DELIVERY FOR ORDERS OVER £40
We aim to process and dispatch our orders within 24 hours. The orders go into our warehouse to be picked, packed and consolidated into one parcel where appropriate. Please note orders are only processed Monday-Friday.
We sometimes split orders between multiple parcels. Items from our extended range section are dispatched separately.
If any items are missing from your delivery, please allow 2 working days for the rest of your order to arrive before contacting us at sales@books2door.com
All of our books are 100% brand new, unread and purchased directly from the publishers in bulk allowing us to pass the huge savings on to you!
UK DELIVERIES
Single Books and items under 750g
Standard Delivery: £1.99 (2-4 working days)
Orders Under £40
Standard Delivery: £3.99 (2-4 working days)
Express Delivery: £5.99 (1-2 working days)
Orders between £40 and £100
Standard Delivery: Free (2-4 working days)
Express Delivery: £3.99 (reduced rate, 1-2 working days)
Orders over £100
Express Delivery: Free (1-2 working days)
These delivery times are the maximum delivery periods that a purchase can take to reach our customers. Delivery may be sooner than this. These times are an estimation, not a guarantee.
There are no deliveries on Saturdays, Sundays or Bank Holidays.
